Digital disruption refers to the increasingly fast-paced digital changes in the business world. In this blog, we will talk about the importance of adapting to your market and digitally advancing your business in order to stay ahead of your competitors and stay in business.
We’ve seen the demise of multimillion companies that have ignored digital technologies such as Blockbusters and Love Film. Failing to digitize has meant that they have now cease to exist with the majority of us now streaming and downloading movies from platforms like Netflix and NOW TV. No matter what size your business, you cannot afford to let your digital capabilities slip.
Ways you can avoid falling behind the curve in your industry:
1. CRM systems – cloud computing is a cost-effective way to manage clients details, hold crucial information and avoid hefty server costs. Knowing your clients not only lets you track buying habits but allows you to provide the best-personalised service to each client effortlessly.
2.Measurement – to keep up with competitors you need to know the ins and outs of your target demographic. Google analytics can help you measure the traffic to your website and also customer bounce rates, among other details.
3. SEO – if no one sees your all singing, all dancing website it, then it can almost be rendered pointless. Make sure you are doing everything you can to get to the first page of Google – from creating credible PR articles and securing links back to the website.
4. Industry trends – a successful business is one able to adapt and continuously improve. To look for suggestions on areas where you can improve, you should monitor what your competitors are doing, stay on top of industry trends and do some R&D to stay ahead of the game by preempting consumer and competitor behavior.
4. Social Media – No matter what your opinion around social media is, most of your clients will be on at least one platform. This means that it would add value to your business if you were active on popular platforms which your clients use as you could push out valuable information as well keep up regular interaction with them. You may find that social media is a great place to attract new business too.
All of these tools can be used to monitor the digital disruption in the industry you operate in. #beproactive
Systems are now able to operate quickly, clients expectations are higher as they expect service and results fast due to the changes in technology. With CBS you can complete your employee checks online quickly and hassle free. To find out more and to speak to a member of our team, please email us at info@cbscreening.co.uk or call us on 01443 799 900.